Dear NFL and NBC,
I’ve always liked football. And even though I do not have a pro team I cheer for (except I did hope the Denver Broncos would make it this year simply because of Tim Tebow), I like watching pro football. So I eagerly anticipated the Super Bowl, especially with the great match up of two returning teams who have some of the best fan bases ever. Manning and Brady in a battle of the quarterbacks, two epic teams, only one title. It had all the makings of a spectacular event.
Just as anticipated are the commercials and halftime show. With DVR, you never have to watch commercials again. But last night, I wanted to see every single one. Because contrary to how they are executed or received, those 30 second or 1 minute bits take a staggering amount of people hours to conceptualize and produce. And boy, do you charge them for it! Volkswagen hit it out of the park again with their dog needing to slim down so he can chase Beetle down the road, which segued into a Star Wars reference to their supercute ad from last year. And kudos to Bud Light for the “Weego” ad where the rescue dog retrieved a brewski whenever people muttered the phrase, “Here We Go!” Sounds like a new party game. While I dislike Bud Light, I like their idea to donate $1 for every Like they receive on Facebook (up to $ 250,000) to the Animal Rescue Foundation. And my fave was the Honda CRV ad featuring Matthew Broderick in Ferris Bueller-ish mode-it was fun just trying to catch all the movie references!
But what disturbs me more are the fact that you make millions off pisspoor advertising from companies that turn out absolute crap and peddle your/their political agendas. Cases in point: 1) the Go Daddy ads (not worth saying anything else they sucked so bad); and 2) the Clint Eastwood/Chrysler
policital ad I mean commercial. I kept thinking, “We bailed out the auto industry and now I have to watch this?” And of course, the talk shows were in overdrive today extoling the virtues of such a bold ad. Give me a break. The “we’re at halftime/give us the next half to make America better” metaphor is so obvious. And frankly, I’m sick and tired of political ads. It should have ended with the “This message has been approved by Barack Obama” instead of Chrysler company logos. Maybe that’s why so many people feel disenfranchised with all politicians and generally dissatisfied with the direction this country is headed. Give me more M&M and Doritos ads and less rhetoric-that simply doesn’t sit well with my wings and nachos.
A Super Bowl Fan in SC
PS, please tell MIA that real musicians use their talent to generate buzz about themselves, not the middle finger. Maybe if she pays a huge FCC fine she will get the “point.”